Prof Andrew Fearne
Andrew Fearne is Professor of value chain management at Norwich Business School and the founding editor of the International Journal of Supply Chain Management. His main areas of research are buyer behaviour, inter-organisational relationships and value chain analysis. Notable contributions include: an innovative diagnostic tool for evaluating the strength of organisational relationships, developed in partnership with Unilever and Oxfam; a multi-disciplinary and cross-functional approach to sustainable value chain analysis, developed during his appointment as the 14th Adelaide Thinker in Residence; and an action research project (www.whobuysmyfood.com), now in its 16th year, mining supermarket loyalty card data on behalf of small food producers, to support their business planning and marketing decision-making.
Find out more about Andrew on his University of East Anglia profile here.